Privacy Policy

Information submitted via the website is received on our website and email system and retained until we have dealt with your enquiry.

In providing your dental care and treatment, we will ask for information about you and your health. Occasionally, we may receive information from other providers who have been involved in providing your care. This privacy notice describes the type of personal information we hold, why we hold it and what we do with it.

About us

Saving Faces Ltd is a company limited by guarantee company number 06033696 registered at Switch House, Northern Perimeter Road, Netherton, Liverpool, L30 7PT

(‘we’) are committed to protecting and respecting your privacy. We aim to be clear when we collect your data and not do anything you wouldn’t reasonably expect.

This Policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally on our website to ensure that you’re happy with any changes. By using our website, you agree to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent to our Data Controller. You can do this:

By email, to: :     jan@saving-faces.co.uk

By telephone: 0151 420 2766

By writing to: Switch House, Northern Perimeter Road, Netherton, Liverpool, L30 7PT

Who we are

We are a team of dental professionals who are passionate about providing the highest possible standards of care.

To ensure we can provide your care safely and effectively, we need to be certain that we have correctly addressed your needs and wishes, answered your questions and also have taken account of your medical history and any treatment that you are undergoing as this may affect how we can provide care for you safely.

Your care may involve several members of our team at this practice and we want to assure you that all members of our team will respect the confidential nature of the information that you have provided and will always protect it from being used by others in an unauthorised way.

We will ask you to complete in writing how and in what circumstances we may use this information in future.

You can choose to stop email, telephone calls, addressed post and/or text messages directed to you by contacting us on or by email us:

Where do we collect information about you?

We collect information about you in the following ways: 

When you give it to us DIRECTLY

We obtain information about you when you:

  • Attend our practice as a patient
  • Complete documentation such as a Medical History form
  • Agree to or request referral to other professionals
  • Receive support from us by contacting us by telephone, text or email
  • Take part in one of our surveys
  • Attend one of our events
  • Make payments to us using a card, credit agency or payment plan
  • Use our website

When you give it to us INDIRECTLY?

  • We may receive information about you from a referring practice

When you give permission to OTHER ORGANISATIONS to share

Please bespoke to your practice

  • If you permit other organisations to give us information such as if you apply for a loan in connection with treatment

What type of information

The type and quantity of information we collect and how we use it depends on why you are providing it.

Typically, the basic personal information we collect might include:

  • Your name
  • Your contact details
  • Your email address
  • Your telephone number
  • Your GP name and practice address
  • Your next of kin or carer contact details
  • Your family members names

If you use our website we collect your IP address, and information regarding what pages are accessed and when.

How do we use your information?

  • We process and use your information to provide you with safe dental care.

How long do we keep this information?

  • If you would like to know how long we keep your information for, please contact our Data Protection Officer at

How do we keep this information safe?

  • When you give us personal information, we take steps to ensure that there are appropriate technical measures in place to protect it. For example, access is restricted only to those who are entitled to see the data, our online templates and audits are always encrypted and our network is protected and routinely monitored.

Who has access to this information?

Your Rights

  • You have a right to ask us to stop processing your personal data and, if it’s not necessary for the purpose you provided it to us (e.g. to provide you with the services, products or information you asked for, processing your payment) we will do so.

You have a right to ask for a copy of the information we hold about you. If you want to access your information, send an e-mail, to:

Alternatively, you can put your request in writing to: Switch House, Northern Perimeter Road, Netherton, Liverpool, L30 7PT

  • You have a right to have any incorrect information to be corrected. If there are any discrepancies in the information we provide, please let us know and we will correct them.

You have a right to choose whether or not you wish to receive information from us.

How you can access your information

If you would like to access the information we hold about you, please:

Write to: Switch House, Northern Perimeter Road, Netherton, Liverpool, L30 7PT

Please note, we may ask you to complete a form in order to help us locate the information that would like access to.

Marketing preferences

If you are updating your preferences, we need your name and address to make sure we update the right information. 

Contact us

If you have any questions regarding this policy, our privacy practices or data protection, please contact our Data Controller, who is Janet Pursglove

You can do this:

By email, to:     jan@saving-faces.co.uk

By telephone: 0151 4202766

By writing to: Switch House, Northern Perimeter Road, Netherton, Liverpool, L30 7PT

If you do not agree

If you do not wish us to use your personal information as described, you should discuss the matter with your dentist. If you object to the way that we collect and use your information, we may not be able to continue to provide your dental care.

If you have any concerns about how we use your information and you do not feel able to discuss it with your dentist or anyone at the practice, you should contact The Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF (0303 123 1113 or 01625 545745).